BBA aims to develop student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education.

The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. Students in this program have to complete a total of 120 Cr, within 3 to 4 years of continuous study, and choose among the following concentrations:

General Management

The BBA program aims to produce up-to-date, assertive and effective executives for business and other organizations, prepare students for higher studies in business abroad, and open more doors of opportunities by fullfiling their potential of high earnings, and greater personal developement.
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  • To build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles.
  • The student will become a better marketer, strengthening his/her prospects and effectiveness.
  • The student will solidify their knowledge and skills to help grow a business through the marketing department.
Human Resources management
Preparing individuals for positions of management and development of human capital in companies and organizations, and provide related services to individuals and groups. The program includes instruction in personnel and organization policy, human resource dynamics and flows, labor relations, motivation and compensation systems, work systems, career management, recruitment and selection, and managing employee.
Edit
  • To build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles.
  • The student will become a better marketer, strengthening his/her prospects and effectiveness.
  • The student will solidify their knowledge and skills to help grow a business through the marketing department.
International Management
Develop the student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education, and assist the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.
Edit
  • To build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles.
  • The student will become a better marketer, strengthening his/her prospects and effectiveness.
  • The student will solidify their knowledge and skills to help grow a business through the marketing department.
Marketing
Build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles, to become become a better marketer, strengthening his/her prospects and effectiveness.
Edit
  • To build the student knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles.
  • The student will become a better marketer, strengthening his/her prospects and effectiveness.
  • The student will solidify their knowledge and skills to help grow a business through the marketing department.